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Because multinational corporations (MNCs) wield such conspicuous power and wealth, critics and activists seek to hold them responsible for a myriad of social problems resulting from the increased international trade and investment that characterize globalization. Many have called for greater social responsibility from MNCs on issues ranging from the environment to combating the scourge of AIDS. Among other things, global marketing firms are being asked to provide transparent assurance that their subcontractors and suppliers in Third World nations honor the rights of workers to a living wage, overtime
pay, safe and healthy working conditions, and free association.
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